“Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.”

A Guide to Choosing Colors for Your Brand «  Usability Post

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  1. cassiesadowitz reblogged this from davemorin
  2. casius109 reblogged this from davemorin and added:
    Reasearch reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of...
  3. kisabel reblogged this from marianadna
  4. bookartsound reblogged this from davemorin
  5. klynch reblogged this from ahlexuh
  6. rcwib reblogged this from northerndelight
  7. ahlexuh reblogged this from bakitwhynande
  8. bakitwhynande reblogged this from marianadna
  9. marianadna reblogged this from extravagantdelight
  10. neekaisweird reblogged this from northerndelight
  11. johnnychallenge reblogged this from shoji
  12. extravagantdelight reblogged this from northerndelight
  13. shoji reblogged this from northerndelight
  14. northerndelight reblogged this from davemorin
  15. llcoolln reblogged this from malcolmong
  16. malcolmong reblogged this from davemorin
  17. jessicalee reblogged this from brit and added:
    Hm, I seem to be...sucker for products in the orange, blue,
  18. flosti reblogged this from lodovik
  19. natetron reblogged this from davemorin
  20. emilyshuki reblogged this from brit and added:
    pretty interesting… Any future marketing/ad/branding people should take heed.
  21. miklosmohr reblogged this from vamhazkrt
  22. chrislin182 reblogged this from himmelsblog and added:
    reblogged from himmelsblog. interesting stuff. something to keep in mind when i start my own company? ;) let’s see, what...
  23. gibby reblogged this from juliaallison
  24. jayneff reblogged this from brit
  25. mopostal reblogged this from kmaverick and added:
    Ah good ‘ol color theory
  26. lodovik reblogged this from vamhazkrt
  27. grablife reblogged this from yuetching and added:
    Also worth a peek— NY Times: Warmer, Fuzzier: The Refreshed Logo, from the business section, about the softening (and...
  28. kristinsofia reblogged this from juliaallison and added:
    One of my favorite papers I did in college was related to this concept (you know, red environments make you feel...
  29. steveoatney reblogged this from davemorin and added:
    Thx davemorin:brit
  30. vindyc reblogged this from billda and added:
    mittenstategirl:jjae:
  31. vamhazkrt reblogged this from gumlets and added:
    Megy a harc a színekért az egész világon. Nem teljes a lista, de érdekes. Jó lenne csinálni egy magyar verziót is,...
  32. gumlets reblogged this from juliaallison
  33. brettwestnedge reblogged this from rachelhogan
  34. oonmarketing reblogged this from juliaallison and added:
    I’ve always heard about color/mood associations and how brands choose their colors. Nice visual depiction of this.
  35. yuetching reblogged this from meghanasha
  36. mbsf reblogged this from davemorin
  37. himmelsblog reblogged this from brit and added:
    What does [rustic, earthy, romantic, colonial] do
  38. khuong reblogged this from billda
  39. marana reblogged this from brit
  40. weheartbranding reblogged this from davemorin
  41. indiescent reblogged this from crushgirllovepanic and added:
    I do not think happy or fun or energetic when I look at Best Buy, but I’m a bit biased. This is v. interesting.
  42. crushgirllovepanic reblogged this from juliaallison and added:
    Lets see… Red, Blue, Yellow, Green, Multi, Brown. Huh.
  43. continuum reblogged this from brit
  44. billda reblogged this from mittenstategirl
  45. shiu reblogged this from brit
  46. mittenstategirl reblogged this from jjae
  47. craigeryp reblogged this from juliaallison and added:
    Color selection = a BIG deal.
  48. rachelhogan reblogged this from juliaallison and added:
    Sylvia would be oh so proud!
  49. jjae reblogged this from brit
  50. jordansays reblogged this from meghanasha and added:
    Interesting. I totally agree. Even working (well I used to be) in advertising I would still get suckered by a good label...
  51. chiaoju reblogged this from juliaallison
  52. meghanasha reblogged this from davemorin and added:
    I think blue for NS is pretty much on par.
  53. kmaverick reblogged this from brit
  54. fluffynotes reblogged this from inthetrees
  55. davemorin reblogged this from brit
  56. juliaallison reblogged this from brit
  57. inthetrees reblogged this from brit and added:
    I recently bought Snoop from Amazon,...book which covers similar themes, but more in
  58. heyamberrae reblogged this from brit and added:
    great post by brit:
  59. brit posted this