I am absolutely loving these Nike Women ads popping up around the web. This one is my favorite. The copy is brilliant (I bolded my favorite line):

My butt is big and round like the letter C, and ten thousand lunges have made it rounder but not smaller, and that’s just fine. It’s a space header for my side of the bed. It’s my ambassador to those who walk behind me. It’s a border collie that herds skinny women away from the best deals at clothing sales. My butt is big. And that’s just fine. And those who might scorn it are invited to kiss it. Just do it.

Create Your Self-Font!

This is so awesome. I’ve always wished that I could type using my own handwriting or what it would be like to have my handwriting created into a font. This looks so simple and easy to do. Very cool!

(via lowleetadesigndust)

Poems: your topic, your price. Great concept.

Is it a good thing or a bad thing when you need a chart to explain a movie?

SPOILER ALERT!!! Probably won’t want to look at this is you haven’t seen the movie.

(via ilovecharts)

Just found a new use for chopsticks.

TEDWomen. What A Step.

changetheratio:

I am really psyched about TEDWomen, coming this December to DC in a two-day conference to focus on women from around the globe and their issues, innovations, insights, the whole shebang. Considering we’re talking about 50% of the population from around the globe - statistically slightly more, even - it’s sort of amazing and mouth-dropping that focusing on women is called “an emerging story,” but hey - TED calls it like it is, not like it should be. From the website: 

Over the last several years, our ideas about women have changed. Investing in women and girls was once seen as a radical notion; today, its value is clear. A new lens reveals women as powerful change agents: In developing nations, women and girls hold the vital link to economic growth, public health, political stability. In the West, generations of educated women are forging new directions in the sciences, arts, business and beyond.

To track this emerging story, the first-ever TEDWomen will explore in depth: Who are the women who leading change? What ideas are they championing? How are they shaping the future? TEDWomen will also reveal how women and men, in concert with one another, orchestrate different but complementary approaches to ideas worth spreading.

The cross-disciplinary, cross-generational program will focus on how women think and work, communicate and collaborate, learn and lead—what this means and why it matters to all of us. Speakers from around the globe—from anthropologists to artists, scientists to soldiers, bankers to builders, farmers to futurists—will share their ideas in the world-renowned TED format, creating a program that surprises and inspires.

I’m already surprised and inspired. And excited. Will the dudes come? They should. Not only will it be a sweet pickup joint (ladies in the house holla!) but there is major money to be made off understanding the needs of 50% of the population - oh and also tapping into their brainpower. See you there, Fred Wilson

And so, the Old Spice Man videos are over. I loved these excerpts from this story summarizing how the videos were made. Kudos specifically to P&G for not letting company politics and reviews get in the way of real-time marketing responses:

“Those people are having more fun than I’ve ever seen anyone have in a shoot like this. That’s part of why it’s doing so well. It’s genuinely infectious, it transmits itself through the internet in a massive way.”

Tait says that Old Spice’s parent company Proctor & Gamble exhibited incredible bravery in allowing his team to write marketing content in real time, with little to no supervision.

“There is such great trust [between the companies],” he said. “But we are being very responsible. They have given us a set of guidelines and if we get close to the edges we contact them.”

That trust is all the more necessary because of how new this really is, in some ways. “If the message that comes out of this is that you can make TV commercials in 30 minutes, then we’re all out of a job,” Tait jokes. “This is something new. We’re operating on Internet time but with a level of quality you’d get on a TV slot. That combination was what really got many peoples’ attention.”

The latest social media campaign from Old Spice is absolutely brilliant. I can only imagine how much copywriting took place today. Marketers, take note.

I just died and went to smart car heaven. They just introduced Smart Expressions, a special vinyl wrap for your smart. I can’t decide between the wood, the houndstooth, or the the maps skin. What’s your favorite?

I seriously have the excitement of a five-year-old child right now. It’s like picking an outfit for your first day of school x 1,000.

Love the concept for this new project, Life In A Day, created by Sundance and YouTube, and in collaboration with film extraordinaires Ridley Scott and Kevin McDonald. More info:

Life In A Day is a historic global experiment to create the world’s largest user-generated feature film: a documentary, shot in a single day, by you. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

Out on a date night with Miss Randi Zuckerberg, who never fails to have the coolest, geekiest, accessories. Must find one of my own!

Happy 4th of July from Santa Cruz, CA.

Flying Car Gets FAA Approval : Discovery News

OMG. Next thing you know, I’ll be friends with a woman named Judy Jetson.